hello
Petra Geiger is a writer and designer with over thirty years of evolving practice in content development, branding, and digital marketing.
Insatiably curious, Petra is interested in connecting the dots; noticing, unraveling, and illuminating the hidden stories and ideas that serve to enliven our humanity, bolster our communities, and build bridges.
Degrees in mass communication from Tulane University and graphic design from California College of the Arts gives Petra the unique ability to marry creative visual design with sharp written communication across platforms. Petra is currently pursuing an MFA in creative writing from Antioch university and working on her first book – a nonfiction book of essays centered on the idea of home.
Find her design work at:
Services
CONTENT MARKETING
BLOG WRITING
Blogging remains an important digital marketing tool to attract the right audience, build brand awareness, exemplify a brand’s values and personality, boost engagement, develop thought leadership, generate trust, and drive traffic. According to Google, high-quality content is still one of the most important factors it uses to determine search rankings.
Unfortunately, all too often sole proprietors or small business owners do not have the time or inclination to develop an effective blog strategy and deliver it consistently.
Services include:
+ blog strategy
+ idea generation & research
+ blog writing
+ blog design & optimization
EMAIL & WEBSITE COPY
Email remains a powerful marketing tool because it’s a direct line to engaged prospects. There’s nothing better than being right in front of your clients or customers across all their devices. But, it can backfire if you don’t do it properly. In many cases, emails sent are wasted opportunities with too much or too little copy, unclear calls to action, the wrong tone, spelling mistakes, bad formatting and lack of consistency. Similarly, a well-written website can spark engagement, build trust, and drive traffic while also conveying the personality and values of the brand.
Services include:
+ email strategy & writing
+ email formatting
+ website copywriting
+ website design
Creating and distributing content that is highly tuned to your client or customer is called content marketing. This strategic approach is focused on attracting and retaining a well-defined audience and driving them towards action. The content, whether that be an in-depth white paper, blog post, video, or case study, is designed to answer questions, build trust, and engage users.
Great content requires that you know your audience deeply, understand their pain points, develop a strategy, provide quality well written content, and deliver it consistently.
Services include:
+ persona research
+ editorial strategy
+ content development & writing
+ basic SEO research